Social Media Marketing

Case Study: B & G Foods (Crock Pot Seasoning Mixes)

Release Date:

2012/2013

Technologies

  • ASP.NET
  • JavaScript
  • Facebook, Twitter and Pinterest API integration 

Challenge: Engage families to try new Crock-Pot Seasoning Mixes


To celebrate the launch of the new seasonings mixes and give slow cooker fanatics everywhere a chance to flex their creative muscles, Crock-Pot Seasoning Mixes has launched “Crockin’ in the USA,” a competition where slow cooker pros, aficionados and fans everywhere are invited to submit their very own unique slow cooker recipes using one of the three new Seasoning Mixes.

Make sure to submit your favorite recipe using your slow cooker and one of the new Crock-pot Seasoning Mixes on our Facebook page.

Approach: Here's how we accomplished the goal


Establish a new Crock-Pot Seasoning Mixes Facebook  page, allowing fans to upload a picture of their recipe an ingredient list and recipe instructions.  One Grand Prize winner will receive a year's worth of groceries, awarded as a check for $8,000 plus $500 worth of Crock-Pot Seasoning Mixes. 

Results: Campaign currently underway...


Take time and submit your recipe, online contest ran through November 2012.  Ten finalist will be selected for the final online voting stage, allowing consumers to vote for their favorite Crock-Pot Seasoning Mix recipe.  Currently Crock-Pot Seasoning Mixes page has exploded to over 11,000 fans.

Winner, winner....Check out the award winning "Braised Beef Short Ribs & Radishes" recipe.

Questions? Want to learn how we can produce these results for your company? 949.450.1122