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NetScope Blog

  • Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In

    May 15, 2013 at 10:32am ET by

    In an update on the early progress of the transition to enhanced campaigns last night, Sridhar Ramaswamy, SVP, Ads and Commerce at Google — and the lead on enhanced campaigns — said that close to two million campaigns have been set to enhanced. That’s up from [...]

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  • TweetDeck as a dashboard for your Facebook activity will end Tuesday, May 7

    If you use TweetDeck as a dashboard for your Facebook activity, that will end Tuesday. On May 7, as promised, TweetDeck will discontinue support for Facebook feeds.

    The removal of Facebook support has been planned for some time. In early March, the service publicly said it would stop supporting Facebook at the same time it [...]

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  • Google AdWords Enhanced Campaigns Now Let Advertisers….

    Google AdWords Enhanced Campaigns Now Let Advertisers Highlight Their Google+ Follower Count, Get Improved In-App Targeting
    by TechCrunch|April 22, 2013

    Google+ is finding its way into every Google product and AdWords is no exception. Starting today, AdWords advertisers can easily highlight their Google+ follower counts in their enhanced campaigns. On [...]

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  • Google & Forrester Research = Site User Experience Critical for SEO

    SEO 2013,  as Forrester Research put it recently at SMX, “If you want to wow the search engines, you have to wow your customers. Build a site that they want and can use.”

    Here’s a simple truth: People like pretty things. Consumers’ penchant for good-looking images, websites, graphics and other media is largely responsible for the rise of [...]

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  • SEO Audits: What to Expect

    SEO Audits: What to Expect

    One of the challenges that plagues the search marketing industry is a lack of standards around the quality and scope of work. Different agencies and consultants will use similar words to describe very different deliverables and processes. One of the most abused of these is the SEO Audit.

    Clients have [...]

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