News and Insights
NetScope Blog

  • Using Google Analytics To Measure Content Marketing

    NetScope Strategic Curation Service:We discover, uncover and research the best practices and insights, curating and posting here, so you don’t have to.




    Using Google Analytics To Measure Content Marketing

    Dec 16, 2013 at 9:00am ET by Arnie Kuenn

    When it comes to developing content marketing strategies, the plans created [...]


  • Common SEO Myths Dispelled

    Common SEO Myths Dispelled

    Despite the increasing maturity of the SEO industry, there are still many unfounded beliefs, practices and tactics that website owners adhere to in an effort to top the search engine result pages (SERPs) and oust their competition.

    Regardless of how many times these myths, half-truths and lies [...]


  • Google’s 200 Search Ranking Factors *infographic

    Maintaining and improving your website’s search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make adjustments so their sites don’t fall in Google’s search rankings.

    Most recently, Google rolled out Penguin 2.0, a newer version of [...]


  • SEO Link Building, No Shortcuts, Compelling Content =Quality Links

    by Danny Ashton 22 November 2013 15:04

    This post from caught NetScope’s attention because it actually testing in real world examples, in other words case study with data, the results of one such tool. A link building tool, Zemanta?

    Some great insights here. As with many of the interactive or digital tools that have [...]


  • Added Value: Facebook Advertising Boosts Paid Search Performance

    Just finished reviewing a new digital marketing technology report (thank you Kenshoo) that further cements the notion that marketers need to stop thinking in silos. Certainly not new news, but raises the question, are you as integrated as you could be to drive results?

    The research suggests that Facebook advertising has a direct, positive effect [...]

right left